With global consumption of craft beer at record levels, discerning drinkers are not showing any signs of easing up.
By 2025, global craft beer sales are projected to reach US$500 billion.
This is good news for New Zealand because our spray-free aroma hops are highly sought after by craft brewers for the unique flavours they impart in beer.
The challenge is that New Zealand’s current production is nowhere near enough to meet the demand.
Like Sungold kiwifruit and Rockit apples, MyFarm’s latest investment is a growth story of controlled supply through Plant Variety Rights (PVRs), a customer focussed approach to breeding and production, and niche marketing to build a premium global brand.
Size: 116 canopy hectares plus equipment and infrastructure.
Location: Tapawera, southwest of Nelson.
Management: Hop Revolution will be responsible for breeding, managing Plant variety rights and marketing hops directly to craft brewers.
Returns: Cash returns forecast to start in 2021 rising to 15% p.a. in 2023.
Total capital raise: $17.64 million (includes an allowance for a $3m share in Hop Revolution).
Minimum Investment: $100,000
Offer close date: Friday 24 August
MyFarm Head of Sales, Grant Payton has just completed a Kellogg Rural Leadership study of the New Zealand hop industry and the growth opportunities it presents. Read his report here.
This offer is now fully subscribed.
Dr Susan Wheeler, founder of Hop Revolution, is on a mission to supply New Zealand-grown hops directly to local and international craft brewers.
Watch her story here.