MyFarm sourced a site in Central Otago that is suited to a land use change from dryland pasture to an irrigated intensive modern cherry orchard of 45 cha. The property is located approximately 37 kilometres east of Queenstown in the South Island of New Zealand.
This venture is to be operated in conjunction with our business partner, Freshmax.
New Zealand is a niche producer of high-quality sweet cherries for the main festive season in Asia– Chinese New Year. The Central Otago region and sector is renowned for its ability to consistently deliver fruit that is fresher, sweeter, firmer and of the highest quality as a luxury food item for this festive occasion and in other value-add formats to the broader Asian region. The short window of supply provides a scarcity factor helping ensure New Zealand cherries are viewed as an exclusive novelty product.
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