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Most of our team is based at MyFarm’s head office in Feilding. Key team members are also located in Tauranga and Hawkes Bay, close to the major hubs of MyFarm’s horticultural assets under management.

MyFarm Team

  • Andrew Watters

    Chief Executive Officer

    Andrew became a co-owner of AGInvest Holdings Ltd in 2005 before moving into the Chief Executive role at MyFarm in 2016. His role is to ensure MyFarm retains its position as the leading provider of New Zealand primary sector investments and continues its proud history of land transformation.

    Andrew is a Nuffield Scholar (2004) and is also Chair of Figured.com, a management accounting software business with more than 30,000 clients globally.

  • Grant Rowan

    Executive Chair

    As co-owner of AGInvest Holdings Ltd and head of property acquisition for MyFarm since 2003 Grant has managed the negotiation and purchase of more than 100 rural properties involving shareholder equity of over $850 million.

    Grant is a key member of the MyFarm’s Investment Committee which is responsible for due diligence and ensuring full and accurate disclosure of investment information. Grant has extensive governance experience as Director on a number of Syndicate Boards.

  • Louise Wittwer

    Chief Operating Officer

    As a member of the Executive Team Louise Wittwer, Chief Operating Officer, is responsible for all Business Support Services at our Feilding Head Office with a focus on continuous improvement of MyFarm's financial and risk management systems, embedding digital transformation across the business and provision of corporate secretarial services. 

    Louise plays an integral role in ensuring the successful delivery of MyFarm's Strategic, Operational and Financial plans and is chief liaison with the Group's Legal Advisors, Bankers, Auditors, Insurers and Accountants.

    In addition Louise oversees MyFarm’s compliance regime, primarily ensuring adherence with the FMCA and AML/CFT legislation. She manages the syndication establishment process and is responsible for assisting investors with the challenges and intricacies of meeting compliance requirements.

    Louise joined MyFarm in 2021, having served 11 years with the Cook Islands Financial Supervisory Commission, the latter five as Commissioner. A Fellow Chartered Accountant by profession, Louise brings with her a wealth of experience in various private, and public, sector roles across the financial industry.

  • Chris Parsons

    Chief Commercial Officer
    Based in Feilding

    From Te Tai Tokerau Northland, Chris is a shareholding director of Hard Hill Country Genetics a 600-hectare sheep and beef genetics operation located in Northland’s steep hills.

    Chris joined MyFarm Investments after three years as the CEO of the NZ Rural Leadership Trust, which runs the prodigious Nuffield Farming Scholarship, and the Kellogg Rural Leadership programme. Before returning to New Zealand to take up the role at Rural Leaders, Chris served as New Zealand’s Head of Defence Diplomacy in the UK and Europe and prior to that as the Deputy Chief of the Army. He is also a decorated special forces officer. Chris holds master’s degrees in management and in strategy. From a governance perspective, Chris is a Chartered Member of the New Zealand Institute of Directors and a 2023 graduate of the Co-operative Governance Course.

    Chris’ charitable interests include human rights, mental health, wildlife protection, and education. Most recently, he was part of a small volunteer team that worked with Government and some very generous donors to evacuate 563 at-risk Afghans to New Zealand after the Taliban takeover. His current research is focused on designing a joined-up ecosystem for leadership development in New Zealand’s Food and Fibre Sector.

  • Jacobus Theron

    Financial Controller
  • David Eade

    Head of Investment Services

    David joined the MyFarm team in January 2022. David started his career in the New Zealand wholesale and commercial banking sectors before making the move to America. During his time in America, David led teams and built products within the financial technology sector having most recently worked with Square.

    The draw of the primary sector brought David back to New Zealand where he completed a Nuffield Scholarship and is tending to his family farm in Whanganui.

  • Gareth Evans

    Portfolio Manager and Head of Establishment

    Gareth works closely with the capital raising and business management teams. He is responsible for conducting due diligence on new investment opportunities, overseeing the establishment and ongoing development of new businesses and land transformation projects. 

    Prior to joining MyFarm in 2008, Gareth held roles in the operational management of corporate dairy farms and international dairy consultancy.

  • Gordon Love

    Head of Client Relations
    Based in Feilding

    Gordon joined MyFarm in 2023 and works between business units to ensure investors receive a first-rate customer experience.

    Originally from rural Manawatu, he has extensive experience in farm management and sales and marketing, both in New Zealand and the United Kingdom.

    He is passionate about the primary industry and is involved in his family's farming business.

    Gordon completed an Executive MBA at Massey University in 2022.

  • Louise Bignall

    Fund Manager
    Based in Feilding

    Louise came to MyFarm after nine years based in Singapore, and a total of 15 years working with one of the world’s largest producers of spirits and beers, Diageo. With experience spanning a breadth of sales and marketing roles, Louise has been fortunate to travel extensively and interact with a diverse range of clients from right across Asia and the Middle East.

    Louise has a special interest in the MyFarm KiwiFruit Fund and welcomes any enquiries regarding this, whether new or current investment.

  • Krista Tod

    Marketing Coordinator

    Krista has carried out MyFarm’s marketing activities over the past four years. With a degree in communications from Massey University, her skill in design and digital media continually refines the MyFarm brand and shapes its marketing strategies. Whether you spot Krista at one of our in-person events or working behind the scenes of our offers and webinars, her influence is evident throughout our outreach.

  • Scott Levings

    Client Relations Manager

    Previously serving as a Central Otago Agribusiness Manager at Rabobank New Zealand, Scott Levings has built a career specialising in agriculture and primary industries which are central to MyFarm syndicates. With over a decade of experience in agribusiness management, and several years managing a family diary operation prior to this, Scott has developed expertise in working with diverse primary sector businesses, including sheep and beef, horticulture, viticulture, and dairy, as well as off-farm investments.

    Beyond his professional achievements, Scott is a dedicated mentor in agribusiness, guiding emerging talent in the industry, and is actively involved in charity fundraising initiatives that promote wellbeing in agriculture.

    Please feel welcome to contact Scott for any queries surrounding our current Limited Partnerships.

  • Jodie Campbell

    Finance Manager

    As Finance Manager, Jodie works closely with the executive team and portfolio managers to support the financial performance of MyFarm’s syndicates.

  • Russell McDivitt

    Portfolio Manager

    Russell is responsible for the management of MyFarm Kiwifruit syndicates. His role includes overseeing property inspections, lease arrangements, banking liaison, contract negotiation and communication with the Board and investors.

    Russell has an extensive management background in large scale farming enterprises across multiple, geographically diverse locations. Before joining MyFarm, Russell was the GM / CEO of Purata Farms.

  • Rory Mackay

    Portfolio Manager

    Rory is responsible for the oversight and day to day management of selected syndicates. Rory joined MyFarm November 2021. He hails from an Otago farming background, bringing a wealth of hands-on practical agribusiness knowledge and professional experience.

    Rory’s early career was Agri banking throughout New Zealand in varied and diverse Agri and Horticultural portfolios. Rory has also held roles in General management of Landpower, Operations Manager for Rakaia Island and Regional Livestock Manager for Alliance.

  • Rachel Baker

    Portfolio Manager

    Rachel joined MyFarm in 2017 and is the Business Manager for several MyFarm syndicates in Hawke’s Bay and an appointed Director of two MyFarm syndicates. She oversees syndicate management and performance, business partner relationships and communication with Boards and investors.

    Rachel is a Kellogg Rural Leadership Scholar, and a member of the Institute of Directors and NZ Institute of Primary Industry Management. She is also a previous Chairman of the NZ Dairy Industry Awards.

  • George Fisher

    Business Analyst

    George joined our team in 2024, after graduating from the University of Canterbury with a Commerce degree in Finance and Human Resource Management. His passion for financial modelling and asset management has driven his work across the MyFarm Portfolio, where he provides essential financial analysis, support and planning.

  • Yolandē Jordaan

    Compliance Officer
  • Spancer Fan

    Senior Investment Analyst

    As an analyst at MyFarm since February 2025, Spancer is responsible for financial modeling, risk assessment, and research and analysis. With a curious mindset, he enjoys identifying and analyzing new investment opportunities. Holding an Agricultural Science degree and a Master’s degree in business management from Massey University, Spancer began his career in dairy farming before joining Silver Fern Farms’ graduate programme. There, he worked across various sectors, from marketing to risk management and finance.

MyFarm is the trading name for AGInvest Holdings Ltd, which is majority owned by founding partners, Andrew Watters and Grant Rowan. The remaining shares are owned by a small group of investors, including past and present staff, who have an interest in the primary sector.

Board of Directors

  • Andrew Watters

    Chief Executive Officer

    Andrew became a co-owner of AGInvest Holdings Ltd in 2005 before moving into the Chief Executive role at MyFarm in 2016. His role is to ensure MyFarm retains its position as the leading provider of New Zealand primary sector investments and continues its proud history of land transformation.

    Andrew is a Nuffield Scholar (2004) and is also Chair of Figured.com, a management accounting software business with more than 30,000 clients globally.

  • Grant Rowan

    Executive Chair

    As co-owner of AGInvest Holdings Ltd and head of property acquisition for MyFarm since 2003 Grant has managed the negotiation and purchase of more than 100 rural properties involving shareholder equity of over $850 million.

    Grant is a key member of the MyFarm’s Investment Committee which is responsible for due diligence and ensuring full and accurate disclosure of investment information. Grant has extensive governance experience as Director on a number of Syndicate Boards.

  • Paul Richardson

    Non-executive Director

    Paul has had a 34-year career in the New Zealand and Australian investment industry with UBS, Westpac/BT and Mint Asset Management as an Analyst, Fund Manager and Chief Investment Officer, and is currently a financial consultant and director of Carina Investment Advice Ltd. He holds the Chartered Financial Analyst designation, is a Chartered member of the NZ Institute of Directors, the Responsible Investment Association of Australasia and the Institute of Financial Professionals of NZ. He also chairs MyFarm Audit and Risk Committee, is a director of MyFarm Kiwifruit Fund and Chair of MyFarm Solar Fund, is Chair of the charity Mindful Money, and is an Independent Member of the Accident Compensation Corporation’s Board Investment Committee; in the past Paul chaired the NZ Governance Forum , was a Director of BNZ Investment Services Ltd., Mint Asset Management, the NZ CFA Society and was an Authorised Financial Adviser.

  • Malcolm Bailey

    Non-executive Director

    Malcolm has been a farmer for more than three decades and has held governance roles with Fonterra, Westpac NZ and Federated Farmers. He is an investor in a number of businesses including Etech, Greentech Robotics and Frogparking. Malcolm has a bachelors degree in Agricultural Economics and early in his career worked at the Reserve Bank of NZ.

  • Craig Stephen

    Non-executive Director

    Craig is an independent commercial director for AgInvest / MyFarm. He has held a variety of senior positions in the banking, investment and corporate sector, with significant experience in mergers and acquisitions; and driving growth and expansion while operating in highly regulated markets.

    Craig is the former Chief Investment Officer for Tainui Group Holdings, and Head of Treasury & Strategy for NZSX listed top 50 company PGC and Heartland Group. He is a member of the Institute of Directors; and a Certified Finance and Investment Professional.

    Currently: an Investment Committee member for Nā Tuhoe iwi; an independent commercial director and chair of the audit and risk committee for Apata Group, a post-harvest Kiwifruit business; He also has philanthropic interests as a trustee on the Values Trust; and as Chair of the Waikato Society of Arts.

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