Skip to content

Apples are New Zealand’s third largest horticultural export whose total export earnings between 2012 and 2019 more than doubled to $870 million.

Deregulation of our apple industry has created a smaller number of large, vertically integrated fruit production and post-harvest operators. A more consolidated structure has led to higher fruit quality standards, enabled longer term supply contracts with large overseas retailers, and driven more consistent volumes through post-harvest facilities. It has also provided access to more capital for investment in growing technologies and new trademarked apple varieties (club varieties) that are delivering price premiums to growers. In Hawke’s Bay, New Zealand’s largest apple growing region, more than 50% of orchards are planted in varieties with IP protection – an increase of 20-30% on the early 2000s.

These factors have created significant competitive advantages for our apple industry, including sustained profitability for growers and other industry operators.

Rockit™ Apples

Rockit™ is a miniature apple developed in Hawke’s Bay, packaged in a tube, and sold in high value markets overseas as a premium snack food. 

Rockit Global has rights to the Rockit™ Apple PVR and is responsible for granting growing licenses and providing trees for orchard development. It also handles packing, storing and marketing Rockit™ apples.

Rockit Global’s success in marketing Rockit™ apples is evident in the price premiums it has achieved and the speed with which its apples sell out every season. At $77.8/ tce, the orchard gate return (OGR) is $20-$30/ tce higher than that of the next highest priced New Zealand apple variety.

With the addition of independent growers and MyFarm syndicates, Rockit Global now has a New Zealand grower supply base of 496 canopy hectares.

Gross asset value

+$54M

Assets operated

5

Operational partners

  • Freshmax
  • Rockit Global Limited

Register your interest

Fill in your details and we’ll let you know about upcoming investment offers.

We will only use your contact details to provide information that you have requested. View our privacy policy here

Talk with one of our team:

Can I invest?

Subscribe for updates

Be informed about what’s happening in our primary sector.

Click the subscribe button below to receive the latest news and research, including sector and market updates from a local and global perspective.

We will only use your contact details to provide information you have requested. View our Privacy Policy

Investment Guide

Submit your details below to view a copy of our latest Investment Guide.

We will only use your contact details to provide information you have requested. View our Privacy Policy