Australasia accounts for 80-85% of New Zealand’s fresh avocado sales, with returns from the Australian market being strong in recent years. The future focus will be on growth in demand from markets including China and the broader Asia-Pacific rim.
While most New Zealand avocados are grown in Bay of Plenty, the up-and-coming region is Northland, where land prices are lower, the climate is ideally suited to avocado production, and biennial yield fluctuations are lower. Modern orchard design is also improving productivity outcomes and keeping the cost of production competitive with other South American producers that have market access.
Gross asset value