New Zealand’s annual cherry production of around 5000 tonnes is small by global standards, but we are fortunate our growing season coincides with the month-long Chinese New Year celebrations throughout greater Asia. Demand during this short but lucrative export window (December – early February) is virtually insatiable, with Central Otago cherries commanding a price premium for their size, freshness, and flavour.
Recent cherry orchard developments have adopted the latest technology, including denser planting rates, new tree training techniques, and more precise micromanagement (e.g. fertigation). These initiatives are achieving higher yields of export quality fruit and helping to reduce production risks.
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