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Sector updates

09.11.2022

US Beverage Market - Webinar Recording

MyFarm's Con Williams hosted a webinar with Jim Watson – Senior Beverage Analyst at Rabobank, based in the US. The webinar was focused on New Zealand’s largest hop and wine market, the US.

Jim has a wealth of knowledge on the US beverage market and currently specialises in the beer and coffee industries. Jim has spent 16 years with Rabobank and HSBC analysing global beverage markets and developing corporate corporate strategies for clients.

At the webinar, Jim discussed the latest developments in the US beverage market. Including on the ground insights (having recently visited the US hop growing mecca of Yakima Valley) through to what US consumers are buying at the restaurant or supermarket.

View the information webinar, by clicking the link below.

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