Most of MyFarm’s vineyard investments are focussed on New Zealand’s greatest commercial
successes, Marlborough Sauvignon Blanc.
It is estimated there are less than 5000 hectares of land in Marlborough suitable for Sauvignon Blanc vineyard development. This scarcity of land is putting pressure on wine companies looking to grow market share and secure future grape supply.
Investment in Marlborough Sauvignon Blanc is being driven by strong export market appeal and the vital role it plays in giving New Zealand wine a presence on international retailer shelves.
New Zealand Wine in High Demand
Total export value for New Zealand wines reached $1.95 billion in 2021, with the average value of packaged exports increasing 6%.
Going into harvest 2022, customers, alongside growers and wineries, were desperate for an improved vintage.
Fortunately nature delivered, with the 2022 harvest of 532,000 tonnes will enable severely depleted cellars and supply chains to be restocked. Strong export growth is forecast in the year ahead, driven by demand in North America. Domestically, sales are expected to rebound from their two-decade lows.
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